To win in the QSR/Restaurant market, brands need a new kind of value meal: Flexible, customer-first strategies backed by real-time consumer behavior data.
Whether messaging loyalists or driving consideration among diners who frequent competitors, brands need to serve up more than beautiful creative. The key is the right message, at the right time, to the right audience. With upcoming changes in the ad tech landscape and seasonal shifts in diner behavior, it’s more important than ever for marketers to bulk up their toolkit of go-to strategies.
In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales. Watch the replay to learn from experts in the restaurant industry, including Brandon Rhoten, a chief marketing officer, board member, and growth advisor best known for building Wendy’s digital/social, helping to achieve an epic turn-around.