How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores

Audience Targeting made it possible for Sola to identify and communicate with over 118k customers. One approach targeted shoppers who matched the psychographics of keto enthusiasts. A second approach concentrated on a custom audience segment of shoppers who hadn’t visited a Walmart location between 30 and 90 days from the date of the campaign. Sola then layered a custom list of ZIP codes to set additional location filters so that the ads were only served in areas near Walmarts that carried Sola products.

This strategic use of GroundTruth’s targeting capabilities drove close to 1k lapsed Walmart customers to stores, which accounted for 38% of the total visits attributed to the campaign. Tactics targeting current customers resulted in 1,172 visits, or 45% of the campaign’s total in-store visits.

Mobile Landing Pages, a customizable and dynamic creative solution for GroundTruth clients, made it easy for these keto enthusiasts to understand that their local Walmart carried Sola products thanks to enticing creative images that put the location of the store front and center, complete with address, directions, and a map. This effective, yet simple messaging stuck in the minds of Sola’s audience. Most visits took place anywhere from one day to two weeks after viewing the ad, with a peak in performance at one week.