Matt Knight

SVP, Product & Technology
Matt is a technical leader with 20+ years experience building digital products and delightful user experiences. He joined GroundTruth in early 2021 via the acquisition of Addy, an AdTech company he co-founded in 2016. His responsibilities span the full suite of GroundTruth products, providing leadership to the product, data, and engineering teams that work on GroundTruth’s technology every day.
Matt’s career spans 20 years in AdTech partnering with agencies like Publicis, McCann, FCB, Digitas, and DeepLocal, where he worked closely to build solutions for B2C brands like Nike, The North Face, HBO, Netflix and NBC. Prior to Addy and GroundTruth, Matt held senior leadership roles in enterprise software at Computer Associates where he pioneered audience data matching solutions for clients like Acxiom; and later SMARTS, after a successful exit and acquisition by EMC/Dell.
Based in New York, NY.