News & Announcements
Discover the latest news and industry updates from GroundTruth.
PetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
GroundTruth Announces Preferred Partner Program for Self-Serve Clients
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
Why Ecommerce Disruptors Are Pouring Dollars Into Brick-and-Mortar
A shopper visits a suitcase store to take a vinyasa yoga class. When she’s done, she goes to a lecture about sleep science at a mattress store and she winds up at a women-in-business networking event at a clothing shop.…
Report: Retailers should invest in better service, faster checkout for stores
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been…
Location data is the gift everyone needs for the holidays
Summer is a distant memory and grocery store aisles are already brimming with candy corns. What does that all mean? That the holidays are just around the corner. Use the insights you can glean from location data to prepare your…