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News & Announcements

Discover the latest news and industry updates from GroundTruth.

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  • October 10, 2017

GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)

NEW YORK, October 10, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent, today announced it received the Trustworthy Accountability Group (TAG) “Certified Against Fraud”…

Read MoreGroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)
  • October 3, 2017

Why Location Targeting is Key for Both Local and National Brands

Brands know they can refine their local mobile ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver. If marketers ever doubted the value…

Read MoreWhy Location Targeting is Key for Both Local and National Brands
  • September 29, 2017

Taco Bell boosts store traffic with location-based mobile targeting

Brief: Taco Bell, the Mexican fast-food chain with 7,000 restaurants in the U.S., drove more than 170,000 store visits with a two-week mobile campaign that raised money for a college scholarship program. GroundTruth, a location-based mobile ad platform formerly known…

Read MoreTaco Bell boosts store traffic with location-based mobile targeting
  • September 28, 2017

Over 75% of media planners aren’t using third parties to measure and validate data

Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the…

Read MoreOver 75% of media planners aren’t using third parties to measure and validate data
  • September 28, 2017

GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship

NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…

Read MoreGroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship
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