News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship
NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…
Five weather trends that may impact your next marketing campaign
We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline.…
GroundTruth Reports Strong H1 Momentum and 35% QoQ Revenue Growth as Global Demand for Location Data and Technology Rises
NEW YORK – August 17, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, today announced strong H1 2017 momentum. This includes 35% QoQ revenue growth with positive EBITDA in Q2, 35 new clients…
Bloomin’ Brands Warms To The Idea Of Pay-Per-Visit Mobile Ad Formats
The age-old question of whether a brand’s advertising “works” has been put to the test by a number of brands over the past year with casual dining operator Bloomin’ Brands endorsing the method unveiled by GroundTruth this past spring with Home Depot…
GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4
NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with…