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News & Announcements

Discover the latest news and industry updates from GroundTruth.

AllMedia MentionsNewsPress Releases
  • October 27, 2016

‘We just need to train AI along the way’: xAd CEO on the future of location advertising

Location-based data is growing in sophistication, thanks to advances in Big Data and machine-learning. It also presents marketers with new opportunities to reach and target consumers in real-time, building deeper and more accurate social profiles. xAd’s CEO Dipanshu Sharma /…

Read More‘We just need to train AI along the way’: xAd CEO on the future of location advertising
  • October 26, 2016

DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia

NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…

Read MoreDoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
  • October 26, 2016

Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day

Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur in a physical store, which is not the case in…

Read MoreMobile Research Starts The Purchase Cycle; 78% Buy Within The Day
  • October 20, 2016

DoubleVerify Expands Mobile In-App Viewability, Adds New Partners

DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer…

Read MoreDoubleVerify Expands Mobile In-App Viewability, Adds New Partners
  • October 19, 2016

How xAd will drive efficiency for food redistribution charities on The Drum’s Do It Day

xAd will merge two winning ideas developed at Plan It Day to help drive efficiency for food redistribution charities on Do It Day, which will take place on 10 November. In cities all over the world, homeless people starve, while…

Read MoreHow xAd will drive efficiency for food redistribution charities on The Drum’s Do It Day
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