News & Announcements

Location-based data is growing in sophistication, thanks to advances in Big Data and machine-learning. It also presents marketers with new opportunities to reach and target consumers in real-time, building deeper and more accurate social profiles. xAd’s CEO Dipanshu Sharma /…

Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur in a physical store, which is not the case in…

DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer…

xAd will merge two winning ideas developed at Plan It Day to help drive efficiency for food redistribution charities on Do It Day, which will take place on 10 November. In cities all over the world, homeless people starve, while…