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News & Announcements

Discover the latest news and industry updates from GroundTruth.

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  • June 15, 2016

xAd Launches MarketPlace Discovery, The First Ever Public Real-Time Foot Traffic Visitation Tool

NEW YORK, NY – June 15, 2016 – xAd, the global leader in location intelligence that drives sales, today announced the launch of MarketPlace Discovery, the world’s first public, real-time location intelligence platform that provides actionable visual insights into foot traffic…

Read MorexAd Launches MarketPlace Discovery, The First Ever Public Real-Time Foot Traffic Visitation Tool
  • June 13, 2016

Is Chipotle Finally Winning Its Customers Back?

After a string of food safety nightmares that injured Chipotle’s reputation as well as its stock price, the company seems to be on the road to recovery — at least, according to foot traffic analysis and consumer surveys. Recent analysis from…

Read MoreIs Chipotle Finally Winning Its Customers Back?
  • June 10, 2016

Something unexpected is happening at Chipotle

If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…

Read MoreSomething unexpected is happening at Chipotle
  • June 8, 2016

How location based marketing is becoming a strategic imperative

There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…

Read MoreHow location based marketing is becoming a strategic imperative
  • June 8, 2016

Location, the next big digital category says, xAd Founder and CEO

Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…

Read MoreLocation, the next big digital category says, xAd Founder and CEO
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