Grow Market Share with GroundTruth
Ready to capture more of your market? GroundTruth provides the intelligence and reach you need to strategically grow
your market share by winning over new customers and defending your existing business.
What Makes Us Different
The difference lies in the foundation of our methodology. Our proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels of accuracy and precision.
Blueprints enable marketers to do the following based on deterministic visitation:
- Build Audiences
- Target Audiences in Real Time
- Measure Visits
How We Help You Grow Your Market Share
- Conquest Competitor Audiences
Directly target and influence consumers who are visiting your competitor’s locations. We put your brand in front of their customers, enticing them to choose you instead.
- Identify Untapped Growth Areas
Leverage our unique location data to pinpoint neighborhoods and demographic segments where your brand has strong potential for expansion, helping you identify and activate new markets.
- Amplify Your Brand's Reach
Ensure your message dominates across all relevant channels – Mobile, Connected TV, Digital Out-of-Home, and more, building awareness that shifts consumer preferences in your favor.
- Measure Share Gains
Track how your campaigns impact shifts in consumer visitation and purchasing patterns. We provide insights into where you're gaining ground and how your share is increasing.
We’ve Grown Market Share for Popular
Brands Across All Major Industries
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Meguiar’s Achieves 5X ROAS with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax.
Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Ready to expand your brand's footprint?
Frequently Asked Questions
How does GroundTruth help brands grow their market share?
GroundTruth helps brands increase market share by identifying where consumers are choosing competitors and delivering targeted messaging designed to influence those decisions. By focusing on real-world visitation patterns, campaigns can be built to win new customers while reinforcing loyalty among existing ones.
How are competitor audiences identified and targeted?
Competitor audiences are identified using location-based visitation data that shows where consumers shop, dine, and spend their time. Brands can then target people actively visiting competitor locations and present timely messaging that encourages them to switch.
How does GroundTruth uncover new market growth opportunities?
GroundTruth analyzes visitation trends, neighborhood-level behavior, and audience movement patterns to identify underserved areas and high-potential segments. This allows brands to expand into new markets with data-backed confidence rather than relying on assumptions or broad demographics.
How is market share growth measured?
Market share growth is measured by tracking shifts in consumer visitation and purchasing behavior before, during, and after campaigns. GroundTruth provides insights into where brands are gaining ground, how competitor traffic changes, and which channels and audiences are contributing most to incremental growth.