Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance.
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Read MoreAudio Ads with Foot Traffic Attribution Now Available from GroundTruth
Jeanine Percival Wright joins GroundTruth Board
Former Global COO of Wondery and CFO of AdsWizz elected Independent Director.
GroundTruth Wins Ad Age’s 2025 Best Places to Work Award
We’re honored to be named one of Ad Age’s Best Places to Work for the 4th time.
Matt Knight Named Chief Technology Officer at GroundTruth
Formerly SVP of Product & Technology, Matt’s expertise will accelerate GroundTruth’s ability to drive real business results for advertisers.
Gundeep Hora Named President & General Manager of WeatherBug, a Wholly Owned Subsidiary of GroundTruth
Formerly at The Weather Company, Hora will help trusted weather company accelerate growth
GroundTruth Recognized for Marketing Technology Innovation in 2024 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.
Rosie O’Meara named CEO of GroundTruth
Former Chief Revenue Officer’s deep background in client service will accelerate growth.
GroundTruth Recognized as Best Geolocation Platform in 2023 MarTech Breakthrough Awards
Awards Program Recognizes Standout Advertising Technology That Is Driving Tangible Outcomes.
Podcast: Rosie O’Meara – Changes Overnight
Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
Podcast: Brandon Rhoten, CMO, GroundTruth
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.