GroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists.
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Read MoreGroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
Don’t Wait to Winterize Your Advertising Strategy
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Infographic: Malls Were the Big Winner of Back-to-School Season
As kids head back to classrooms, in-person shopping returned as well.
2021 Holiday Retail Forecasts and Predictions
Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts.
Setting the Stage for the Next Evolution of Mobile Advertising
Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising.
Expert Roundup: The New Data Arms Race
Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising.
GroundTruth and No Kid Hungry Announce Partnership
Partnership to Build Awareness and Support for Community Food Programs.
Advertisers And Publishers Are Demanding Greater Data Accountability
Eddie Dingels, GroundTruth's Chief Operating Officer, uncovers why accuracy has become more critical than ever for advertisers and publishers in their approach to consumer connection with brands.
How to Erase the Lines Between Business and Motherhood
Rosie O'Meara, GroundTruth's Chief Revenue Officer, explains that it’s easier than you think to translate parenting skills into the workplace...especially during a pandemic.
Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
GroundTruth announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets.