Discover the latest news and industry updates from GroundTruth.
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk about the most creative, amusing ads that were aired during the big game. The challenge,…
Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward and make GroundTruth an amazing environment to be a part of. We believe that innovative technology starts with the best…
The holiday season is always a crucial time of year for small business retailers. With the added financial strain of the pandemic, it’s more important than ever that business owners think creatively to maximize sales while keeping shoppers and employees…
GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on a COVID-19 Relief campaign. Read more about the 2020 campaign here. We’re proud of our partnership with No Kid Hungry…
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive more online sales for your brand. Read the complete article on Adweek.
GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s technology can now build accurate custom audience segments comprised of these specific shoppers. “By mapping these pick-up areas, not only…
GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.
GroundTruth announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
Validated by Numerator, the accuracy rating underscores the need for accurate, effective and reliable data to drive insightful location-based marketing campaigns.