News
Discover the latest news and industry updates from GroundTruth.
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GroundTruth Introduces Automated ‘Visit Optimization’ Tool on Popular Self-Service Platform
NEW YORK, November 20, 2019 — Today, GroundTruth, the leading location platform for driving visits announces that its popular self-serve Ads Manager platform will soon offer a Visit Optimization product. Available in January 2020, with one click to opt-in within…
GroundTruth Ads Manager Wins MarTech Breakthrough Award for “Best Geolocation Platform”
We’re excited to share that GroundTruth’s self-serve platform Ads Manager has won the MarTech Breakthrough Award for “Best Geolocation Platform.” MarTech Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing,…
GroundTruth Wins ANA B2 Awards
We’re thrilled to share the news that GroundTruth’s Location for Good campaign with No Kid Hungry has won two categories in the 2019 ANA B2 Awards for People-based Marketing and Data The ANA B2 Awards recognize the top performing business-to-business marketers,…
How to Clean Up Your Marketing Strategy for Spring
Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. I can’t…
6 Mother’s Day Campaigns to Inspire Your Emotional Marketing Strategy
Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth: Last-minute Mother’s day gifts are bought at her favorite department store Foot traffic spikes by 81% on the Saturday before the holiday 283% of these department store…
Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot…
Three Things Retailers Need To Know To Drive Consumers In-Store
There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R Us and Payless shutter physical stores, and from e-commerce businesses that point to their ongoing growth as a sure-fire sign…