NEW YORK–March 16, 2018–GroundTruth, the leading location technology company that leverages data and insights to drive business performance, today announced the appointment of Sunil Kumar to Chief Executive Officer. Kumar, a co-founder of GroundTruth, has been serving as the company’s Chief Operating Officer for the past two years, driving double digit growth and profitability. Under Kumar’s leadership, GroundTruth increased its data scale over 300%, secured new patents to enhance location marketing and launched its self-serve ad platform, Ads Manager. Kumar also increased the leadership bench of GroundTruth by adding Jeff Hackett as SVP of Sales and Eric Hadley as Chief Marketing Officer. Kumar continues to bring the power of location to marketers to drive business performance.
“Sunil has been a leader in the location technology space for years. As a co-founder of GroundTruth, Sunil has been instrumental in the development and growth of location-based technology and marketing for nearly 10 years,” said Steve Murray, Chairman of the GroundTruth Board. “Sunil is a pioneer in the location space and the board feels confident in his ability to lead the company, develop new products, drive revenue growth across existing and new offerings and build location marketing to its fullest potential.”
“Location will be the biggest driver of business growth within digital advertising and marketing this year and I am excited to work with this great team, our board and all our customers to help drive innovation and client satisfaction,” said Kumar. “In today’s digital world, marketers are looking for measurable results and I am committed to ensuring GroundTruth is the leader in offering innovative location-based solutions driving business results.”
In this role, Kumar will work closely with the executive team and board of directors at GroundTruth to continue market expansion, growth and innovation. Kumar will be headquartered in Mountain View, CA with global responsibilities.
Before founding GroundTruth, Kumar was a founder of V-Enable, which provided voice search solutions to a host of carriers including Verizon, Sprint and Cricket.
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com
Hotwire Global on behalf of GroundTruth