Discover the latest news and industry updates from GroundTruth.
Brands know they can refine their local mobile ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver. If marketers ever doubted the value…
Brief: Taco Bell, the Mexican fast-food chain with 7,000 restaurants in the U.S., drove more than 170,000 store visits with a two-week mobile campaign that raised money for a college scholarship program. GroundTruth, a location-based mobile ad platform formerly known…
Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the…
NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…
We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline.…
NEW YORK – August 17, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, today announced strong H1 2017 momentum. This includes 35% QoQ revenue growth with positive EBITDA in Q2, 35 new clients…
The age-old question of whether a brand’s advertising “works” has been put to the test by a number of brands over the past year with casual dining operator Bloomin’ Brands endorsing the method unveiled by GroundTruth this past spring with Home Depot…
NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with…
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Forrester surveyed 203 senior…
Snap has named GroundTruth as its latest location technology partner, as the social messaging/“camera” company seeks to sharpen and broaden its advertising arsenal. As an official partner, GroundTruth will make Snapchat’s Geofilters and Snap Ads available directly on the location…