Discover the latest news and industry updates from GroundTruth.
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in about a week, on March 2. While not every company observes it (or realizes it exists), others go the extra…
Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company Adloox whose research indicates that fraud is on the rise and worsening. The newest breed of bots armed with machine learning and…
Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns drive home. Pouring money into mobile ads while simply hoping the breadcrumbs draw customers to a location does not suffice.…
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies.
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category which recognizes products that develop a results-driven campaign that achieves near-perfect attribution for marketers. Cost Per Visit, which GroundTruth launched…
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President…