GroundTruth will be on-location in Santa Barbara, CA for the MediaPost Brand Insider Summit: QSR!
Eating out is back in but ordering is a cluttered menu of high-end and low dining options from real and virtual brands. Consumer purses are tight, but marketers can’t discount themselves to success. For QSR/Fast Casual brands, customer acquisition, loyalty, differentiation have all become hotly contested terrain. Getting and keeping share of customer stomachs has become a complex web of media creativity, partnerships, sleeping with frenemies, and trying to use the tools at hand to build better customer experiences that customers actually notice.
At the Brand Insider Summit: QSR event, we will gather both iconic and challenger brands in quick service and fast-casual dining to share what is moving the needle in all of these challenges.