Comparison of Geofencing Companies Against GroundTruth
We’ll cut straight to the chase. Here are some key differentiators between various geofencing providers, and GroundTruth.
While many geofencing companies may claim to offer similar location targeting, GroundTruth is the only geotargeting provider that ensures:
- Location signal accuracy through location verification.
- Precise targeting and in-store visitation metrics (verified by 3rd party) using the accuracy of our proprietary Blueprints platform.
|GroundTruth||Other Geofencing Companies|
|Mapping technology||Blueprints – The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually.||Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.|
|Verified Visit Accuracy||None|
|Data Quality||Robust, multi-step process to verify locations signals and visit data:||Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy|
|Targeting||No other location-based marketing companies can offer all of these targeting tactics.|
|Activation||Managed or Programmatic. Most geofencing marketing companies do not have a robust self-serve platform.|
|Pay for Performance||Most geofencing companies only offer campaigns on a CPM basis.|
|Creative Services||Most geofencing companies can host 3rd party dynamic creatives, but not built within their platform|
All this adds up to measurable performance. Whether that’s driving traffic to your site (or store), increasing sales, or enabling you to plan, predict and prepare for real consumer behaviour. Your business doesn’t need guesses. It needs the reality on the ground. So, let us show you the amazing things we can do with location data that tells the truth.