Geofencing Companies - Provider Comparison

We’ll cut straight to the chase. Here are some key differentiators between various geofencing providers, and GroundTruth.

While many geofencing companies may claim to offer similar location targeting, GroundTruth is the only geotargeting provider that ensures:

Location signal accuracy through location verification.
Precise targeting and in-store visitation metrics (verified by 3rd party) using the accuracy of our proprietary Blueprints platform.

Comparison Chart:

	GroundTruth	Other Geofencing Companies
Mapping technology	Blueprints – The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 5 million Blueprints globally and see 30 billion visits annually.	Use Radial targeting or automated polygons. No team of people approving and modifying POI maps, so accuracy suffers.
Verified Visit Accuracy	96.2% accurate as verified by Numerator – We conduct an annual location accuracy audit of our foot traffic data and are the only location provider to be third- party validated for accuracy. Pre-MRC accredited	None
Data Quality	Robust, multi-step process to verify locations signals and visit data: Patented Location Verification – filter inaccurate location signals Place Verification – match location signals to places using Blueprints Visit Verification – multi-step process to confirm the visit actually took place	Limited process to filter fraudulent lat/long signals, but not as thorough for verifying visit accuracy
Targeting	Location Targeting – On-Premise, Neighborhood, Geo-Target Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences. Weather Targeting – Target consumers against current or upcoming weather conditions.	No other location-based marketing companies can offer all of these targeting tactics.
Activation	Managed: Work with our team of experienced location advertising professionals to set up and run campaigns Self Serve: Set up and run your own campaigns Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSPs	Managed or Programmatic. Most geofencing marketing companies do not have a robust self-serve platform.
Pay for Performance	CPM Cost Per Visit: First to market to allow clients to pay only when a store visit occurs. Only location provider to allow CPV for self-serve users.	Most geofencing companies only offer campaigns on a CPM basis.
Creative Services	Upload Custom Creatives Creative Repository Dynamic Distance Overlay Dynamic Weather Creatives	Most geofencing companies can host 3rd party dynamic creatives, but not built within their platform

All this adds up to measurable performance. Whether that’s driving traffic to your site (or store), increasing sales, or enabling you to plan, predict and prepare for real consumer behaviour. Your business doesn’t need guesses. It needs the reality on the ground. So, let us show you the amazing things we can do with location data that tells the truth.

Let’s help you better achieve your marketing goals.

More efficient ad spend by targeting customers in competitors or your store locations.

Drive measurable offline performance benchmarks via in-store visits from ad spend.

See what location can do for you.

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Comparison of Geofencing Companies Against GroundTruth

We’ll cut straight to the chase. Here are some key differentiators between various geofencing providers, and GroundTruth.

Let’s help you better achieve your marketing goals.

See what location can do for you.