Comparison of Geofencing Companies Against GroundTruth

Blueprints – The only mapping technology that accurately draws brands and POIs at 3 layers: In-store, on-lot, and retail area. We have 6 million Blueprints globally and see 30 billion visits annually.

• Accredited by the Media Rating Council (MRC) for our Place, Location, and Visitation datasets.
• 99% accurate as verified by Numerator – We conduct an annual location accuracy audit of our foot traffic data and are the only location provider to be third-party validated for accuracy.

Robust, multi-step process to verify locations signals and visit data:

• Patented Location Verification – filter inaccurate location signals.
• Place Verification – match location signals to places using Blueprints.
• Visit Verification – multi-step process to confirm the visit actually took place.

The above processes and methodology were accredited by the Media Rating Council (MRC) The accreditation validates our accuracy of place-based visits.

• Location Targeting – On-Premise, Neighborhood, Geo-Targeting.
• Audience Targeting – Location-Based Audiences, Behavioral Audiences, Custom Audiences.
• Weather Targeting – Reach consumers based on current or upcoming weather conditions.

We can activate your campaigns across every major digital media channel within one seamless and easy-to-use platform.

• Mobile/Tablet – Reach your audience wherever they are.
• Desktop – Reach your audience at home or in the office.
• CTV & OTT – Reach your audience over streaming content on the large screen.
• Social – Connect with shoppers on social networks like Facebook/Meta and Instagram.

• Managed: Work with our team of experienced location advertising professionals to set up and run campaigns.
• Self Serve: Set up and run your own campaigns.
• Programmatic: Run PMPs or work with GroundTruth external partners to run campaigns through DSPs.

• CPM – No minimum spend
• Cost Per Visit: First to market to allow clients to pay only when a store visit occurs. Only location provider to allow CPV for self-serve users.

• Upload custom creatives
• Creative repository: allows all users to bulk manage creative assets.
• Dynamic distance overlay: Dynamically populated text that indicates how far the user is from the nearest business location.