Marketing Glossary

What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected to watch. Pre-roll ads can come before YouTube videos, social media videos, films, and more. They can also be called “pre-roll videos.” Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match the available impression. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match. This ensures that advertisers only show their ads to potential customers. GroundTruth’s programmatic solutions connect advertisers to high-quality inventory across mobile, desktop, CTV, audio, and DOOH, using verified location and behavioral data to qualify every impression before a bid is placed. How Display Automated Targeting Works The mechanics behind programmatic display advertising rely on a real-time auction system called RTB (real-time bidding). Every time a user loads a webpage or app, an auction fires in milliseconds. Advertisers set their targeting parameters in a demand-side platform (DSP), and the highest qualifying bid wins the impression. Audience targeting sits at the center of this process. Instead of buying broad placements, advertisers define their audience by behavior, demographics, location history, and purchase intent. The automated system then finds matching users across a publisher network and serves the appropriate banner ad or rich media creative. GroundTruth layers location targeting on top of standard audience signals, using real-world visit data to qualify intent. Someone who recently visited a competitor’s store, for example, is a far warmer prospect than a demographic match alone. Types of Programmatic Display Buying Not all programmatic display advertising uses the same buying model. Advertisers typically choose from three approaches depending on their goals and budget: Open auction (RTB): Inventory is available to any bidder in an open marketplace. This model offers scale and efficiency, making it the most common entry point for displaying automated targeting campaigns. Private marketplace (PMP): Publishers offer select inventory to invited advertisers at a negotiated floor price. This gives buyers access to premium placements while maintaining…

What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers. Prospecting is sometimes referred to as “look-alike” audiences. Prospecting ads are targeted to similar audiences to your own, in the effort to find new customers. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location. If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumers in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a 1 mile radius. You could set up proximity targeting around your restaurant so when consumers walk into that radius they will be triggered with an advertisement. Learn more about proximity targeting at GroundTruth and discover the power of location-based marketing. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us