Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a restaurant where people go before and after visiting that restaurant. It allows restaurants to precisely reach audiences who fall within their pick-up and delivery residential zones. GroundTruth can reach specific pockets within residential areas which are made up of consumers with a high affinity to a brand’s store or to a specific audience segment. By understanding the zones where consumers frequent, marketers are able to garner substantial insight into these audiences. They can then decide how to engage existing consumers and target new consumers who fall within these areas. Previously, restaurants would only target a hyper local market and tailor their creative to that specific market. However, now they can also tailor their existing location and visitation intelligence within our platform to strategically meet their customers exactly where they are. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected to watch. Pre-roll ads can come before YouTube videos, social media videos, films, and more. They can also be called “pre-roll videos.” Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match the available impression. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match. This ensures that advertisers only show their ads to potential customers. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us