CCPA

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was passed in 2018 and gave California residents (consumers) more privacy rights and control over the data businesses collect about them. Under the CCPA, consumers have the right to know which personal information is collected by businesses and how it is used; and the right to delete and opt-out of the sale of their personal information. In addition, businesses must communicate their privacy pracitices with consumers.

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Click–through rate (CTR)

What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort of call to action and click on the ad to follow through. A higher click-through rate signals an enticing advertising campaign and/or offering. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Contextual Targeting

What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are related to the ad’s content. For example, a company using contextual targeting would place ads for yoga apparel on a yoga studio’s website, or ads for cheap flights on a travel website. Contextual marketing is marketing using keywords or topics. GroundTruth’s contextual targeting is designed to ensure ads are targeted to people based on the precise context of what they’re looking at, when they are looking at it, or where they are looking at it. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Conversion Pixel

What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place on a website landing page. It allows brands to track and report on the actions of users who visit their page after viewing or clicking on an ad. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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Cookies

What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a device across different websites. Cookies collectively help build a profile of internet users based off of browsing behaviors over time. Further Reading Cookies Are Disappearing in 2024: What This Means for Marketers & Advertisers Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

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