What is Digital Out-Of-Home (DOOH)?

DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the home, in public spaces such as stadiums, shopping centers, retail stores, museums, transportation hubs, restaurants, corporate buildings, etc. DOOH advertising projects digital displays such as video, images, weather data, menus, etc., and allows marketers to reach customers in the public realm, not just on their personal devices or at home.