What is Data Governance?
Data governance is a framework (or guide book) that establishes rules by which an organization or company uses its data or the data of individuals to ensure that the correct data is informing high-value business functions.
Data governance is important because it ensures that data is used properly, efficiently, and safely. Data governance guarantees the security of information, helping to improve its reliability, quality and protection. Data governance is top-of-mind for GroundTruth’s initiatives.
Check out why GroundTruth is one of the most-trusted adtech companies due to our MRC Accreditation.