What is a Demand-Side Platform (DSP)?
A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from a marketplace. DSP marketing allows advertisers to manage their campaigns in one location. The GroundTruth Self Service Advertising Platform is the only omnichannel ads solution built to drive performance. Businesses can use the ads manager to deliver the accuracy and precision of GroundTruth location-advertising products in an easy-to-use self-serve platform.