Engagement Metrics

Engagement Metrics

What are Engagement Metrics?

Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on mobile include a click on your ad, a click to get directions, or completed video views. The term engagement metrics may also be applied to things other than advertising, such as how long a visitor spends on a website or if a person ‘likes’ or ‘shares’ a social media post.