Effective Cost Per Visit (eCPV)

What is Effective Cost Per Visit (eCPV)?

Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a given period by the number of visitors for that same period. For example, if a store had 10,000 visitors driven from its location-based marketing efforts and the store’s revenue for the same period was $100,000, then the eCPV would be $10.

Learn how you can improve your eCPV with GroundTruth’s groundbreaking CPV marketing solutions and only pay when a visitor actually visits your store from an advertisement.

Sign up for Ads Manager

Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform.

Sign up

Subscribe to our Newsletters

Stay on top of the latest location marketing news, strategies, tips and tricks.


See what location can do for you.

Contact Us

See what location can do for you.

Contact Us