Effective Cost Per Visit (eCPV)
What is Effective Cost Per Visit (eCPV)?
Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a given period by the number of visitors for that same period. For example, if a store had 10,000 visitors driven from its location-based marketing efforts and the store’s revenue for the same period was $100,000, then the eCPV would be $10.
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