What is On-premise Marketing?
On-premise marketing (also called on-premise targeting) allows marketers to reach consumers in real-time when they are in a precisely defined geofenced or ‘Blueprinted’ location. With on-premise marketing you can target users at specific locations (such as a mall, parking lot, point of interest or a competitors store) or areas within walking distance, to immediately impact present and future behaviors. For example, a department store targeting a user with a sale or coupon when they enter the store or a restaurant serving an ad to a previous customer when they are in the proximity of the restaurant. To make on-premise marketing possible, users must opt into location services on their mobile phone.
Learn more about on-premise marketing at GroundTruth and discover the power of having a location-based marketing platform at your fingertips.