What is Geofencing?

Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a location. Oftentimes the output of this method is to prompt an advertisement based on location data signals derived through a mobile phone. These alerts are triggered when a mobile device enters the radius around a pre-established point of interest on a map and users have opted into the app’s location services. Geofencing is most often used in advertising to send an advertisement to a user through an app. This is often in the form of a promotion, sale or a simple reminder to drop in. One could even create a geofence around a competitor so a customer will receive an ad when they get close to a competitor’s store. This type of geofence is called geo-conquesting.

Learn more about geofence targeting and how we employ next-gen geofence technology at GroundTruth.

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