At GroundTruth, we believe it’s our responsibility to lay the groundwork for positive change. GroundTruth Impact is an employee-driven, social good initiative focused on creating sustainable change within our communities. We know that where you invest your time matters.
How GroundTruth helps deliver life-saving messagings in times of needREAD
American Red Cross
How the American Red Cross used location targeting to drive action among potential blood donorsREAD
How Goodwill gathered audience insights and spiked nationwide donationsREAD
How HeadCount used location marketing to drive voter registrationREAD
How Movember targeted office and transportation hubs to drive men’s health donationsREAD
No Kid Hungry
How No Kid Hungry partnered with GroundTruth to drive 129,000 visits to participating ‘Dine Out’ restaurantsREAD
No Kid Hungry COVID-19 Relief
No Kid Hungry drives more than 11K visits to meal distribution sites with hyper-local targeting for COVID-19 relief.READ
How location marketing amplified OneSight’s mission: Give glasses and change a life.READ
How PetSmart Charities is using location technology to help animals find their forever homeREAD
Our partnership with ICMEC and the GMCNgine brings targeted alerts to 32 countries, but one day, we hope it will be every country. GroundTruth was one of the first partners of the Federation for Internet Alerts, automating the real-time-bidding process for geo-location and delivery of AMBER Alerts. They have been vital partners, providing much needed support for this initiative.
GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.
American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are – on our phones. GroundTruth’s work targeting young Americans made sure HeadCount’s message reached and inspired first-time voters. 2018 saw the highest youth voter turnout rate for a midterm in my lifetime. And the thousands of voters GroundTruth helped us reach were a big part of that story.
GroundTruth actively made a commitment to furthering future diversity in their industry by working with SuitUp students from under-resourced communities. Through their SuitUp competition, GroundTruth employees coached students through a business competition, teaching them the hard and soft skills it takes to be a professional. We are truly grateful for their partnership and the company's belief in 'paying it forward' and closing the opportunity gap that plagues our students from underserved communities.