At GroundTruth, we believe it’s our responsibility to lay the groundwork for positive change. GroundTruth Impact is an employee-driven, social good initiative focused on creating sustainable change within our communities. We know that where you invest your time matters.
Program Pillars
Together
Create sustainable change within our company infrastructure through our policies, employee resource groups, and volunteer efforts while maintaining our commitment to diversity, inclusion, equality, and fairness.
Give Back
Give back to local and global communities by teaming up with ‘for good’ focused partners and leveraging our technology to create a meaningful action for people, for brands, and for change.
Tech For All
Build a level-playing field for professionals, small business owners, and underrepresented groups to learn about opportunities in the tech space, while promoting personal development and business growth.
Current Partnerships
A few of our ongoing collaborations.
- Partners since 2015.
- GroundTruth has leveraged our patented location technology to connect people with relevant emergency communications during severe weather and AMBER alerts.
- Received the International Centre For Missing and Exploited Children Humanitarian Award for our contributions to the FIA’s campaigns.
- Partners since 2018.
- Donated impressions across multiple campaigns to drive awareness and help to end child hunger.
- The powerful campaigns we’ve partnered on have led to finalist level for several awards including in the The Drum US Marketing Awards and 2 categories in ANA B2 Awards.
- Partners since 2020.
- Members of the Ad Council Private Marketplace (PMP), which gives us the opportunity to donate digital media inventory in support of the Ad Council’s COVID-19 digital public service ads.
- Most recently donated media to the Ad Council and CDC’s “You Will See Me” campaign.
Case Studies
Our partnership with ICMEC and the GMCNgine brings targeted alerts to 32 countries, but one day, we hope it will be every country. GroundTruth was one of the first partners of the Federation for Internet Alerts, automating the real-time-bidding process for geo-location and delivery of AMBER Alerts. They have been vital partners, providing much needed support for this initiative.
GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.
American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are – on our phones. GroundTruth’s work targeting young Americans made sure HeadCount’s message reached and inspired first-time voters. 2018 saw the highest youth voter turnout rate for a midterm in my lifetime. And the thousands of voters GroundTruth helped us reach were a big part of that story.
GroundTruth actively made a commitment to furthering future diversity in their industry by working with SuitUp students from under-resourced communities. Through their SuitUp competition, GroundTruth employees coached students through a business competition, teaching them the hard and soft skills it takes to be a professional. We are truly grateful for their partnership and the company's belief in 'paying it forward' and closing the opportunity gap that plagues our students from underserved communities.
