If you’ve been keeping an eye on GroundTruth, you likely already know that 2025 was a huge year. From new tools and features to real-world success stories to countless real business results driven by GroundTruth customers, there was no shortage of milestones this year.
To start, GroundTruth customers drove a cumulative total of 151.4 Million real, verifiable, and measurable visits in 2025. That’s 151.4 million in-store shoppers, event attendees, restaurant visitors, vacationers, moviegoers, and many more, all directly attributed back to the advertising efforts of our customers.
If you’re one of our customers, take a moment to give yourself a round of applause. You earned it.
Now let’s look back at some more highlights from last year.
We went Full Omnichannel
In February 2025, we added Digital Audio & Podcasts to GroundTruth Ads Manager. In October 2025, we added Digital Out-of-Home. Both of these channels have proven to be effective foot traffic drivers, but the real story? How they interact with other channels.
In adding DOOH and Digital Audio, we officially brought our platform full-funnel, unlocking a complete omnichannel approach for our customers. That means support for every stage of the customer journey, from awareness all the way down to conversion, on the media channels that people use most in their day-to-day lives.
But we didn’t stop there. With GroundTruth, every single step in the customer journey is measurable, with included foot traffic and online conversion attribution, no matter the channel. That’s how we unlock omnichannel success.
Digital Out-of-Home took your ads to the great outdoors
We rolled out Digital Out-of-Home in October, bringing our deterministic, 1-to-1 in-store visit attribution to the world of outdoor advertising. By enabling our customers to measure visits, we are providing a clear, direct link between ad exposure and real-world actions, proving the impact of this powerful top-of-funnel channel.
Beyond measuring the impact of DOOH ads, our DOOH channel is directly integrated with all other channels available in Ads Manager, meaning that someone who views your ad on the street can be retargeted across CTV and OTT, Mobile, and Desktop.
Learn more about our DOOH channel and how to launch your own campaign here.
Digital Audio & Podcasts reaches active listeners
When we dropped Digital Audio & Podcasts in February, our goal was to provide a unique omnichannel booster that complements the other channels available in GroundTruth Ads Manager. For GroundTruth customers, it worked. In fact, one customer, Gary’s QuickSteak, measured a 50% increase in Sales Lift from their ads, just by adding audio to an existing CTV and Mobile campaign.
In today’s media market, audio advertising remains an underutilized channel with a massive audience (82% of people listen to audio content daily!). With GroundTruth Digital Audio & Podcasts, you can target your listeners based on location and demographics as well as music or podcast genre, measure when a listener transforms into a customer, and retarget audiences across channels to drive omnichannel impact.
For more on running your own Digital Audio campaign, check out this post.
Your Finance Manager had some feedback.
In June, we launched our very first brand campaign, featuring a few choice words from everyone’s favorite Finance Manager.
While we had a blast with this campaign, the message behind it was an important one for marketers: your campaigns need to drive measurable business results, not vanity metrics like Likes and Clicks. And most importantly, you need the right tools and partners to help you get there.
AI Video Creator brings your brand to life
In December, we launched GroundTruth AI Video Creator, a new tool to help refresh your ad library or tackle a new channel entirely with fresh video content.
Our AI Video Creator enables you to import your entire brand identity (logos, fonts, colors, imagery) in seconds, then generate a custom video ad that you can use across Mobile, Desktop, CTV, and OTT. It’s not creating a short video that tacks your logo on. It’s translating all the hard work you’ve done to build your brand into an ad that reflects your effort, so you can launch new creative in no time.
Prime Video joined our CTV Top Networks
We’re all about constant improvement at GroundTruth, and that doesn’t just mean new product features. It means a concentrated effort to improve existing channels and help our customers drive more business results.
In September, we announced that we’re now including Prime Video as a network available in our CTV Top Networks, joining other major players like ESPN, Hulu, HBO Max, CNN, and more. As one of the largest ad-supported streaming networks, the addition of Prime Video unlocked new viewers for GroundTruth customers to reach with their ads.
This new network was another step proving our effort on ensuring that our customers’ brands appear in the right place, at the right time, on the right channel.
Six Case Studies from Six GroundTruth Customers
If you’re looking for a GroundTruth success playbook, look no further. This year, six leading brands and agencies revealed how they drove success with GroundTruth across different industries, using our Mobile, Desktop, CTV, Digital Audio & Podcasts, and Digital Out-of-Home channels and unique combinations of location and behavioral targeting. Over the course of the year, we saw how:
- Gary’s QuickSteak drove a sizzling 30% Sales Lift with a Mobile, CTV and Audio omnichannel campaign.
- Duke Cannon spurred a 12% Sales Lift at Walmart stores with a CTV and Mobile campaign leveraging precise audience and location targeting.
- belVita drove 221k In-Store Visits and $476k in carted dollars for an effective cost-per-visit of just $0.22 using DOOH, Mobile, and a brilliant targeting strategy.
- Leading marketing agency, Jackson Spalding, delivered 5.2k QSR visitors in three key cities for only $3.21/visit with audience, location, and geotargeting.
- Sika Marine expanded their market footprint, garnering 8k visits with a winning Mobile + Desktop + CTV combo.
- The Southeast South Dakota Tourism Association drew in 7.5k tourists with perfectly-timed on-premise Mobile targeting and CTV retargeting.
To Wrap It All Up…
2025 was a big year for helping our customers drive real business results. Next year, you can count on us going even bigger, so stay tuned!
Haven’t joined us yet? Create your GroundTruth Ads Manager account today, and start exploring our platform (no minimum spend required). And, if you have any questions, don’t hesitate to contact us.
