2020 Holiday Strategy Guide - Restaurant
2020 has disrupted “business as usual” for all. For brands, adjustments had to be made to strategy, messaging, and the dining experience to help shape a temporary new normal.
For restaurants that were early adopters of innovations like curbside pick-up or app ordering/integration, pivoting operations and distribution to these channels was an easier lift. While we can expect that dining experiences will continue to look a bit differently this year, GroundTruth is actively observing the rapid shifts in consumer behaviors and has optimized our tech solutions to better connect you with your key audiences.
While warmer months lended themselves to outdoor dining, the colder winter months will no doubt bring additional obstacles for restaurants. In this guide, we take a deep dive into historical trends while considering the 2020 diner to help you:
- Understand key diner audiences during the holiday timeframe
- Uncover which restaurants have historically seen major spikes in November and December
- Unwrap the most effective targeting tactics to help you connect with audience profiles such as The Spirited Diner, The Convenience-Driven Diner, The Holiday Traveler
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