GroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group
TAG Certified Against Fraud Seal Demonstrates GroundTruth’s Leadership and Commitment to Promoting a Safe and Fraud-Free Advertising Ecosystem.
Press Releases
Discover the latest news and industry updates from GroundTruth.
Read MoreGroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group
GroundTruth Introduces Automated ‘Visit Optimization’ Tool on Popular Self-Service Platform
NEW YORK, November 20, 2019 — Today, GroundTruth, the leading location platform for driving visits announces that its popular self-serve Ads Manager platform will soon offer a Visit Optimization product. Available in January 2020, with one click to opt-in within…
GroundTruth Names Chris Yamaoka Chief Privacy Officer
GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.
GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.
GroundTruth Kicks Off 10 Year Anniversary with Accelerated Platform Growth
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.
PetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
GroundTruth Announces Preferred Partner Program for Self-Serve Clients
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry
Groundtruth Research Finds Marketers Consider Location As The Lynchpin Between Online And Offline Behaviour
74% of marketers have run or plan to run location campaigns in the next 12 months, with only 3% explicitly stating ‘they have no plans to do so’