Discover the latest news and industry updates from GroundTruth.
NEW YORK, November 20, 2019 — Today, GroundTruth, the leading location platform for driving visits announces that its popular self-serve Ads Manager platform will soon offer a Visit Optimization product. Available in January 2020, with one click to opt-in within…
GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry
74% of marketers have run or plan to run location campaigns in the next 12 months, with only 3% explicitly stating ‘they have no plans to do so’
NEW YORK, July 12, 2018 – GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami. Goswami will lead GroundTruth’s global engineering team and…