Discover the latest news and industry updates from GroundTruth.
GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies.
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President…
NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, location-based targeting solutions are 4X more cost-effective at generating a real-world dealership visit than traditional media metrics like Cost Per…
NEW YORK, October 10, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent, today announced it received the Trustworthy Accountability Group (TAG) “Certified Against Fraud”…