Discover the latest news and industry updates from GroundTruth.
NEW YORK, October 10, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent, today announced it received the Trustworthy Accountability Group (TAG) “Certified Against Fraud”…
NEW YORK, September 28, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness…
NEW YORK – August 17, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, today announced strong H1 2017 momentum. This includes 35% QoQ revenue growth with positive EBITDA in Q2, 35 new clients…
NEW YORK, NY – August 8, 2017 – GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its first-to-market Cost Per Visit solution since its debut in March, including activation with…
NEW YORK, June 15, 2017 – Today xAd, a pioneer in the location technology space, has rebranded as GroundTruth. The new name and positioning reflect the business’ evolution from a company focused on the advertising industry to a company empowering…
LONDON – June 1, 2017 – xAd, the leader in location intelligence that drives sales, today announced the results of a collaboration with digital agency Threepipe and luxury organic beauty brand L’Occitane for the UK launch of their new fragrance, ‘Terre de Lumière’…
New York – May 23, 2017 – xAd, the global leader in location intelligence that drives sales, today announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and…
New York – May 4, 2017 – GroundTruth, the global leader in location intelligence that drives sales, is giving marketers the power to hyper-target and better understand consumers in real-time with its combination of highly accurate location data and newly…
NEW YORK, NY – March 16, 2017 – xAd Inc, the global leader in location intelligence that drives sales, today launched the industry’s first pay-for-performance model for driving offline visits called Cost Per Visit. This solution is patent pending and third-party validated…
London, UK – Feb. 23, 2017 – xAd Inc, the global leader in location intelligence that drives sales, announced today the launch of their location-based technology into 9 new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices…