Best Advertising Channels for Successful Political Ads
Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.
Mckenna Bailey
3 Strategies for Driving Store Visits with CTV
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
CTV Trends to Pay Attention To in 2024
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
GroundTruth Announces New Vice President of Managed Sales
Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.
Connected TV and OTT: Everything You Need to Know
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.
How CTV Supercharges Omnichannel Marketing Strategies
Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
GroundTruth Announces CTV+ for Increased Campaign Performance
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Channels to Prioritize to Drive Foot Traffic and Other Real Business Results
Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.
Driving Store Visits: 4 Strategies for Success
Read our top 4 strategies for driving store visits. Learn how to optimize your foot traffic campaigns with GroundTruth's Blueprints technology.