How Dunkin' Donuts used location
ads to feed donut lovers

To encourage more people to visit Dunkin’ Donuts stores across the country, the coffee and baked goods chain, as well as its advertising agency, Hill Holiday turned to location technology to target customers on a local level. By reaching people at the right time—in the right place—on their mobile phones, Dunkin’ Donuts spiked coffee and treat interest from Boston to California.

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Our Location Solutions

Location Targeting and Dynamic Ad Creative was used to connect a mobile user to its local Dunkin’ Donuts store. Browsing your phone in your hometown? The ad might link to the page for a nearby Dunkin’ Donuts, offering quick access to maps, driving directions, and other store details.

Products Used:

Location Targeting

Real results.

Case Study / Dunkin' Donuts

In two months, Dunkin’ Donuts saw in-app and on-site Click-Through Rates (CTR) increase by 6x the industry average.

In addition to sparking initial interest, secondary clicks such as requesting to call their local store or get directions (by the people who clicked the ad initially) skyrocketed to 35%.

1 %

clicked through to directions to Dunkin' Donuts

I can definitely say that I’d recommend GroundTruth to others looking to drive performance in the form of calls and in-store sales from mobile advertising. Not only have we experienced strong results for client Dunkin’ Donuts, but we found the team’s knowledge and insights into mobile advertising strategy and technology extremely valuable...

Renee Robertson, Associate Media Director, Hill Holliday

How Dunkin' Donuts used location ads to feed donut lovers

Our Location Solutions

Products Used:

Real results.

1 %

See what location can do for you.

How Dunkin' Donuts used location
ads to feed donut lovers