Go-To Strategies to Reach your Last-Minute Holiday Shoppers
With shortages, slowdowns, and shifts in shopping behavior, brands and retailers will have to navigate several variables in order to win this holiday season. Digital solutions allow for more dynamic and reactive campaigns with quicker turnaround times, a must-have in any marketer’s holiday toolbox.
In this webinar, GroundTruth we covered:
- Current foot traffic patterns and expected trends this holiday
- Key tactical omnichannel strategies to reach your audiences and drive them to visit your physical and digital storefronts
- Important success markers to look for in campaign reporting.
- Recommended timing and creative solutions to optimize your marketing message across all digital screens, from mobile and desktop to CTV and OTT