Pinkberry, the frozen dessert franchise, wanted to drive more people to its local stores while raising awareness of a new product, Pinkberry Greek Yogurt. Pinkberry turned to GroundTruth to provide a hyper-localized experience for mobile users.
Real-World Solutions
Location Targeting allowed Pinkberry to target consumers within a one-mile radius of its stores. Drawing this line ensured only those near a Pinkberry would see its ads.
Audience Targeting was used to deliver ads to people in specific locations, beyond a mile radius, whose purchase history indicated they were likely to buy a healthy treat.
Dynamic Ad Creative was used to promote two offers: “$1 off” and “Buy One, Get One.” When users clicked the promotion, they arrived on a custom landing page—specific to their location—with an option to save the coupon, check the phone number and address, or get immediate directions to the store.
Real Business Results
The campaign’s location-focused targeting solutions doubled Pinkberry’s benchmark success rates.
By the numbers
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Lift in place-based performance
For Pinkberry we thought it was critical to reach new and existing customers within shouting distance of Pinkberry stores. GroundTruth made our hyper local strategy come to life with a turn-key full service solution that included dynamic creative and even a custom landing page to assist with offer redemption.
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