In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. This month, we’re diving into McDonald’s ongoing investment to keep customers “lovin’” the drive-thru experience.
What are they doing?
McDonald’s is investing millions of dollars to improve the customer experience at their drive-thrus. They are particularly committed to shortening wait times, and testing out innovative technologies such as voice-based ordering and personalization.![](/wp-content/uploads/2019/10/md-2.jpg)