Over the past few years, the auto industry has been anything but normal. There are several key factors that auto marketers need to consider as car buyers continue to increase their visitation to dealerships and service departments. For one, limited inventory is likely stretching out the car-buying process for those trying to find specific car models. This requires consumers to visit more than one dealership to find the best car for their needs.
Faced with high gas prices and inflation, car buyers also need to make crucial decisions about car size and fuel efficiency. These trends have encouraged an uptick in electric vehicle (EV) demand. Visitation data reveals that brands such as Toyota, Honda, and other similar brands are likely benefiting from the increase in EV-conscious buyers.
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations. Additionally, find out how post-COVID behaviors are impacting seasonal holiday campaigns.
Download The Lean: Auto Insights Brief – Vol 2
About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.