Understanding the Shopper Journey for CPG

Getting a customer through your doors is only half the battle. For CPG marketers, what happens next can be a mystery. GroundTruth partnered with InfoScout, a consumer insights company built from the largest U.S. purchase panel, to understand the full consumer journey, including the last (and most crucial) step of making a purchase.

 

Nicole Genchur
Manager, Marketing Insights