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Press Releases


GroundTruth Earns MRC Accreditation for Visitation Data

GroundTruth, the leading location-based marketing and advertising company, today announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets.

Press Releases


GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.

Media Mentions


25 Companies We Love on The Muse—and They’re Hiring!

Proud to share that GroundTruth made The Muse’s list of top companies that they “love”.  Learn more about life at […]



GroundTruth Acquires Self-Serve Local Ad Platform Addy

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store.



Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021

During any other normal year, the days following the Super Bowl would be a time when many of us circle […]

Media Mentions


GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work

Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward […]

Media Mentions


Locating Holiday Success for Small Businesses

The holiday season is always a crucial time of year for small business retailers. With the added financial strain of […]

Media Mentions


GroundTruth Wins a Shorty Social Award for our work with No Kid Hungry

GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on […]

Media Mentions


Scary Forecast in Halloween Foot Traffic

What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive […]

Press Releases


GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team

GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.

Media Mentions


GroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’

GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s […]

Press Releases


GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.