All the latest news and announcements
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GroundTruth Earns MRC Accreditation for Visitation Data
GroundTruth, the leading location-based marketing and advertising company, today announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets.
GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV
GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.
25 Companies We Love on The Muse—and They’re Hiring!
Proud to share that GroundTruth made The Muse’s list of top companies that they “love”. Learn more about life at […]
GroundTruth Acquires Self-Serve Local Ad Platform Addy
GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store.
Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021
During any other normal year, the days following the Super Bowl would be a time when many of us circle […]
GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work
Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward […]
Locating Holiday Success for Small Businesses
The holiday season is always a crucial time of year for small business retailers. With the added financial strain of […]
GroundTruth Wins a Shorty Social Award for our work with No Kid Hungry
GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on […]
Scary Forecast in Halloween Foot Traffic
What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive […]
GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team
GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.
GroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’
GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s […]
GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.