All the latest news and announcements
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GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online.
GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
GroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy Rating
Validated by Numerator, the accuracy rating underscores the need for accurate, effective and reliable data to drive insightful location-based marketing campaigns.
iHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives Alliance
Global Media, Technology and Entertainment Leaders Pledge Over 1 Billion Impressions to Help Slow the Spread Of COVID-19 among Generation Z and Millennials*
No Time to Think Small: Innovate on SMB Reputation Management
A small business’s reputation is the company’s most valuable intangible asset. During this current climate, we are seeing successful brands […]
GroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group
TAG Certified Against Fraud Seal Demonstrates GroundTruth’s Leadership and Commitment to Promoting a Safe and Fraud-Free Advertising Ecosystem.
A message for our customers: How we’re dealing with COVID-19
As the current situation unfolds, we believe that strong communication is imperative to ensure that we are doing everything we can to continue to deliver the superior customer experience you’ve come to expect from us.
GroundTruth Introduces Automated ‘Visit Optimization’ Tool on Popular Self-Service Platform
NEW YORK, November 20, 2019 — Today, GroundTruth, the leading location platform for driving visits announces that its popular self-serve […]
GroundTruth Ads Manager Wins MarTech Breakthrough Award for “Best Geolocation Platform”
We’re excited to share that GroundTruth’s self-serve platform Ads Manager has won the MarTech Breakthrough Award for “Best Geolocation Platform.” […]
GroundTruth Wins ANA B2 Awards
We’re thrilled to share the news that GroundTruth’s Location for Good campaign with No Kid Hungry has won two categories […]
How to Clean Up Your Marketing Strategy for Spring
Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and […]
6 Mother’s Day Campaigns to Inspire Your Emotional Marketing Strategy
Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth: Last-minute Mother’s day gifts are bought at […]