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Press Releases


GroundTruth Introduces Automated ‘Visit Optimization’ Tool on Popular Self-Service Platform

NEW YORK, November 20, 2019 — Today, GroundTruth, the leading location platform for driving visits announces that its popular self-serve […]

Media Mentions


GroundTruth Ads Manager Wins MarTech Breakthrough Award for “Best Geolocation Platform”

We’re excited to share that GroundTruth’s self-serve platform Ads Manager has won the MarTech Breakthrough Award for “Best Geolocation Platform.” […]

Media Mentions


GroundTruth Wins ANA B2 Awards

We’re thrilled to share the news that GroundTruth’s Location for Good campaign with No Kid Hungry has won two categories […]

Media Mentions


How to Clean Up Your Marketing Strategy for Spring

Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and […]

Media Mentions


6 Mother’s Day Campaigns to Inspire Your Emotional Marketing Strategy

Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth: Last-minute Mother’s day gifts are bought at […]

Media Mentions


Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers

Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search […]

Media Mentions


Three Things Retailers Need To Know To Drive Consumers In-Store

There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R […]

Press Releases


GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.

Media Mentions


5 Self-Serve Online-to-Offline Attribution Platforms

GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. […]

Media Mentions


What Brick-And-Mortar Retailers Can Learn From WeWork And Other Co-Working Spaces

The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative […]

Media Mentions


What the Super Bowl and Marie Kondo Can Teach Marketers in 2019

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of […]

Media Mentions


How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday

The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just […]