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All the latest
news and announcements

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News

3-30-2021


GroundTruth Acquires Self-Serve Local Ad Platform Addy

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it has acquired Addy, a leading online local advertising store.

News

2-9-2021


Super Bowl LV Ads Spotlight Brand Value Setting the Stage for 2021

During any other normal year, the days following the Super Bowl would be a time when many of us circle […]

Media Mentions

1-11-2021


GroundTruth Ranked one of Ad Age’s 2021 Best Places to Work

Despite the difficulties that 2020 brought, we are so thankful for our team’s efforts to continually propel this company forward […]

Media Mentions

11-23-2020


Locating Holiday Success for Small Businesses

The holiday season is always a crucial time of year for small business retailers. With the added financial strain of […]

Media Mentions

11-19-2020


GroundTruth Wins a Shorty Social Award for our work with No Kid Hungry

GroundTruth won a Shorty Social Good award in the category of Business-NGO for our work with No Kid Hungry on […]

Media Mentions

10-25-2020


Scary Forecast in Halloween Foot Traffic

What can retailers expect this halloween season? With a few people heading in-store, learn more about location-based ads can drive […]

Press Releases

10-13-2020


GroundTruth Announces New Chief Executive Officer and Appointment of Senior Management to its Leadership Team

GroundTruth President Stephen McCarthy named CEO; Accomplished leaders with deep functional expertise elevated to C-suite appointments to support continued growth and innovation.

Media Mentions

10-6-2020


GroundTruth Uses Location Data to Reach ‘Pick-Up Loyalists’

GroundTruth has mapped more than 2,900 Walmart Online Grocery Pick-Up zones within Walmart parking lots, which means brands using GroundTruth’s […]

Press Releases

6-10-2020


GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.

Press Releases

5-19-2020


GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

GroundTruth announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.

Press Releases

5-13-2020


GroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy Rating

Validated by Numerator, the accuracy rating underscores the need for accurate, effective and reliable data to drive insightful location-based marketing campaigns.

Press Releases

5-5-2020


iHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives Alliance

Global Media, Technology and Entertainment Leaders Pledge Over 1 Billion Impressions to Help Slow the Spread Of COVID-19 among Generation Z and Millennials*