GroundTruth is an advertising platform that drives
in-store visits and other real business results.
How GroundTruth Works
We use observed real-world consumer behavior, including location and purchase data, to power targeted ad campaigns across all screens. With GroundTruth, marketers can launch digital advertising that helps them understand what drives action, measure how consumers respond, and uncover unique insights to optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we enable omnichannel advertising informed by audience engagement data, driving measurable impact such as in-store visits, sales, and more.
Life at GroundTruth
GroundTruth has been recognized by AdAge as one of the Best Places to Work five times. This recognition reflects a people-first culture built on collaboration, accountability, and support for professional growth.
Board of Directors
Mike Perlis
Vice Chairman
Anders Richardson
Managing Partner
Ricky Sandler
Chief Executive Officer and Chief Investment Officer
Jeanine Wright
Independent Director