News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Partners with Place Exchange to Expand Into Digital Out-of-Home With Measurable Foot Traffic Attribution
Advertisers can now connect DOOH ad exposure to real-world store visits, closing a critical gap in campaign measurement.
GroundTruth Recognized in 2025 MarTech Breakthrough Awards Program for Advertising Technology Innovation to Drive Real Business Results
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Forget Likes, Finance Cares about Results, Says GroundTruth In First Brand Campaign
Punchy campaign comes from the marketer who made Wendy’s famous for social clapbacks.
Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
Advertisers can now attribute store visits to podcast and streaming radio ads, setting a new standard for audio ad performance.
Jeanine Percival Wright joins GroundTruth Board
Former Global COO of Wondery and CFO of AdsWizz elected Independent Director.