News & Announcements

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online phenomenon; and Cyber…

Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. But dealing with so much data comes with issues. “There’s so much opportunity, but it’s so complicated,” says Sarah Ohle, head…

The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified Against Fraud” seal has more than doubled since April, with 26 companies added since then.…

Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline…

People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions. Online performance may appear positive, but it isn’t…