News & Announcements
Discover the latest news and industry updates from GroundTruth.
How Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores
The saying "location, location, location" has a new meaning in a world that relies on search engines and app stores.
Brands Think Outside The Box With OOH-Triggered Retargeting
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media,…
I-COM Announces The 2018 Award Winners at I-COM Global Summit
GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…